“There are different kinds of welfare activities in this material world, but the supreme welfare activity is the spreading of Kṛṣṇa consciousness. . . . [E]veryone is under obligations to karma and its reactions. No one can change this. Therefore the śāstra says: One should endeavor for that which is never obtained by wandering up and down the universe as a result of the reactions of karma. What is that? One should endeavor to become Kṛṣṇa conscious. If one tries to spread Kṛṣṇa consciousness all over the world, he should be understood to be performing the best welfare activity. The Lord is automatically very pleased with him. If the Lord is pleased with him, what is left for him to achieve? If one has been recognized by the Lord, even if he does not ask the Lord for anything, the Lord, who is within everyone, supplies him whatever he wants. . . . The best welfare activity is raising people to the platform of Kṛṣṇa consciousness, since the conditioned souls are suffering only for want of Kṛṣṇa consciousness. . . . Because of the ultimate benefit this bestows upon people in general, the Lord very quickly recognizes such service performed by a devotee.”
—From Srila Prabhupada’s purport to Śrīmad-Bhāgavatam 8.7.44
